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General Sentiment
General Sentiment, Inc. is a Long Island-based social media and news media analytics company.〔(Link Text ), "A new way to Measure TV Ratings." (2011, March 2). Retrieved August 15, 2011, from video.foxbusiness.com〕
The company uses patented text analytics software to analyze content from more than 60 million sources including blogs, forums, Twitter, Facebook and comment sections.〔(), "What we Do." Retrieved August 15, 2011, from www.GeneralSentiment.com.〕 General Sentiment's technology analyzes social conversations, themes, news articles, key influencers, marketing campaigns and un-aided brand awareness.
==Technology==
General Sentiment's core system includes a natural language processing engine to analyze text and entity management to track entities. The frontend consists of depository servers and the Social Intelligence Platform, which hosts a number of applications that are useful for brand measurement. General Sentiment offers a software as a service (SaaS)-based solution delivered via the Amazon Cloud.
In December 2010, an official Google blog implied that the search engine owned General Sentiment’s sentiment analysis.〔(Link text ), "Hey Google: It's Not Your Sentiment Analytics!" (December 22, 2010). Retrieved August 15, 2011, from semanticweb.com.〕 Unique to General Sentiment is a patented ad-value-equivalency metric called Media Value, which places a dollar value on the media buzz about a specified topic.〔(Link text ), "Placing Value on Online Media Buzz" (2011, February 7). Retrieved August 15, 2011, from SocialMediaToday.com.〕 The technology performs auto-entity extraction to automatically identify and track entities. General Sentiment is currently tracking more than one billion entities and has some historical data dating back to 2004.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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